Client stories
Dell Technologies UK asked 150 people to charge up The Grid.
At Dell Grid North in Manchester, every comment, question and idea from the room lit a tile on a hexagonal wall behind the stage. The concept was drafted with Dell UK marketing in sixty seconds. The event ran on PartyGraph.
- attendees in the room
- 150
- from brief to first draft
- 60 sec
- Grid North, Manchester, 2026
- 6 Oct
Pictures from the day
The Grid, live on the stage screen. Every accepted contribution lit a tile. Photo from the day to follow
Photo from the day to follow
The story
A booth concept, drafted while the client watched.
Dell Technologies UK came to us a few weeks before Grid North with a technical challenge: give around 150 attendees a reason to talk to the stage, and make what they said part of the show.
On the first call with Dell UK marketing we opened our internal AI system, which runs on models we host ourselves, and asked it for a brand and style direction for an interactive booth. The first draft took about sixty seconds. We spent the rest of the call shaping it together rather than waiting a week for a deck.
That draft became The Grid. Attendees scanned a QR, chatted to an assistant that knew the running order, the rooms and the food stalls, and put their comments, questions and ideas on the wall. Each accepted contribution lit a hexagon on the stage screen and entered a prize draw. A walk-up touchscreen did the same for anyone who preferred not to use their phone.
Everything on screen was in Dell's own brand, from the type to the blue, and the event assistant only ever answered from material the Dell team had approved.
From the wall
What attendees put on The Grid.
“Best technology event I've been at”
Posted to the wall by P
“Great speakers, great content, great venue.”
Posted to the wall by A
“I love The Grid — interactive”
Posted to the wall by B
“Great demo sessions”
Posted to the wall by JM
Why Dell UK chose PartyGraph
We build the concept with you, not for you.
We prototype with the client in the room
Dell UK marketing described the booth they had in mind. Our internal AI system turned that into a brand and style concept in about sixty seconds, on the call, so the conversation moved straight to what to keep and what to change.
Local models, by design
The prototyping ran on models we host ourselves. Nothing from the brief, the brand files or the marketing team's notes left our systems while the concept took shape.
A technical challenge, met in weeks
Dell UK set the challenge a few weeks before the event. The Grid shipped with a live contribution wall, a phone chat grounded in the running order, and a walk-up touchscreen, all in Dell's own brand.
Corporate events
Have a room you want to hear from?
Tell us about the event and we'll draft a concept with you on the first call.